Our investment approach is known as the “Money For Minnows”. This strategy promotes new company formation by spreading venture capital across diverse technologies and industries.


  • We prefer to be the lead investor for young Milwaukee startups
  • Initial investment requirement of $300k to $400k
  • Wisconsin-based, with a focus on Milwaukee County
  • Strong management team with deep understanding of the problem statement
  • At least one full-time employee

Follow-on Support

We hope to form long-term partnerships with talented entrepreneurs, and therefore we reserve capital for follow-on investments. Our intent is to help entrepreneurs grow their companies by providing access to capital, but also providing on-going support and meaningful connections.

Deal Sourcing

While we can invest throughout Wisconsin, we are Milwaukee-focused. Startups located in or entrepreneurs from low-to-moderate income areas is also preferred.