Strategy
Our investment approach is known as the “Money For Minnows”. This strategy promotes new company formation by spreading venture capital across diverse technologies and industries.
Criteria
- We prefer to be the lead investor for young Milwaukee startups
- Initial investment requirement of $300k to $400k
- Wisconsin-based, with a focus on Milwaukee County
- Strong management team with deep understanding of the problem statement
- At least one full-time employee
Follow-on Support
We hope to form long-term partnerships with talented entrepreneurs, and therefore we reserve capital for follow-on investments. Our intent is to help entrepreneurs grow their companies by providing access to capital, but also providing on-going support and meaningful connections.
Deal Sourcing
While we can invest throughout Wisconsin, we are Milwaukee-focused. Startups located in or entrepreneurs from low-to-moderate income areas is also preferred.