Our Strategy

We promote new company formation by investing across a wide range of technologies and industries. We like to invest early and provide social capital necessary to get founders to the next stage, in addition to our financial commitment.

Our Criteria

  • We prefer to be the lead investor into young, primarily pre-revenue startups.
  • Initial investment of up to $400k for 15-18 months of runway.
  • Must be Wisconsin-based.
  • Strong management team with a deep understanding of the problem statement, target customer, and value proposition.
  • At least one full-time employee.

Follow-On Support

We hope to form long-term partnerships with talented entrepreneurs. Therefore, we reserve capital for follow-on investments. Our intent is to help entrepreneurs grow their companies by providing access to capital, as well as providing on-going support and meaningful connections.

Deal Sourcing

We can invest throughout the state of Wisconsin with our primary target geography being Milwaukee County.